How To Sell Your Invention


Nassau County Inventors and Entrepreneurs Club will host TV infomercial expert John Hurley at its Oct. 20 meetingHurley, merchandising coordinator at AllStar Products Group LLC, of Hawthorne, New York, a leading DRTV (direct response television) company, will discuss ways to get inventions sold on television and explain what it takes to get a product labeled with the sticker “As Seen on TV.”  


AllStar has a track record of getting new products into successful television campaigns and is the company behind Snuggie, Bendaroos, Topsy Turvy, Perfect Brownie, Perfect Pancake, Pasta Pro, Bumpits, GripGo, Hot Buns, Forever Comfy and more.

The Nassau Country Industrial Development Agency and entrepreneur Brian Fried, of Melville, organized the Nassau County Inventors and Entrepreneurs Club early in 2012 and since then its events have attracted more than 2,500 attendees.

The meeting takes place on October 20thfrom 7 – 9 p.m., in the Ceremonial Chambers of the Theodore Roosevelt Executive and Legislative Building located at 1550 Franklin Ave. in Mineola.  Admission is free.


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Elizabeth Johnson is former editor of Manhasset Press and Manhasset Press Magazine. Growing up in nearby Garden City and attending New York University, she is well-versed in the locale and knowledgeable about the beat she covers. Her community involvement is extensive and includes the Manhasset SCA, Kiwanis International, Manhasset Chamber of Commerce, St. Mary’s Church, and various civic and local charitable organizations. Curious by nature, her travels, community service, love of the arts as well as local sports give her the inside view to unique content. During her time at Anton, she has received several awards from the New York Press Association and the Press Club of LI, including the coveted "Best Community Newspaper" several years in a row.


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